Found some Cafe Bustelo Instant Espresso Coffee Single Serve Packets at Target for $0.99 a box (6 packets each box). Tough to beat that deal when Via goes for $6-$7/box. The Cafe Bustelo tastes equally bad, but it's a much better deal.

I buy it at Target all the time. I like it.

This past weekend I saw Via at Costco for about .50 a serving.

To each his own but all I can say is you don't know what u are missing.

We don't do mornings without really good coffee.

Just my opinion...

I hear ya lindylair. We have lots of coffee every morning, bring 2 lbs of coffee and a 12 Cup Percolator for a 6 day trip. It's my favorite time of the day up there. I just bought the instant as backup. This is the best deal I have seen on the instant variety. It also comes in handy on bikepacking trips where space and weight is a premium.